Starting a business is easy. Running it 10 years later isn’t.
Indeed, these days, launching a new enterprise is perhaps too easy. A website plus a few Google ads and you can get customers.
That’s what happened with my business when I started it in 2007. In those days, buying ads was cheap. Customers came and so did income. Before long, I quit my job.
This is when business starts to take a life of its own. It’s like a child: it becomes your responsibility to nurture it and grow it; to make sure it can get through the lean periods without grazing its knees, making sure that each year was bigger than the last.
Because that’s what you do when you have a business.
Then, one day, you notice that you’re emailing a customer at 11pm, or you find you’re opening your laptop by the lake or on the beach.
Of course, this is what you do, as responsible business owners.
But is it what you wanted that day when you put up that first website?
Is that life?
That’s when it’s time to figure out what’s next.